Marketing Tools
by Charla Keiser and Kelli Wooten


When marketing an exclusively listed property, the first thing to be developed is a detailed marketing plan. The plan outlines what type of marketing tools will be utilized and when they will be put into effect in order to reach target users. The tools and corresponding time frame largely depend on the type of property and the budget allotted for marketing.  

Targeted flyers to specific users: After brainstorming ideas for the property, flyers advertising its availability are sent to businesses in the area.   Neighboring businesses: One of the first steps is to notify neighboring businesses of the property’s availability.  

Mailing to brokers: This tool allows our group to show our exclusively listed properties.  

Press releases: Local news organizations are sent information to publish about a recent listing or sale.  

Local newspapers: Classified ads are placed in the real estate section every Sunday.  

Newsletter: Bill Gladstone’s bi-monthly newsletter helps properties gain recognition because it reaches such a wide audience.  

Magazine: A recent development, Harrisburg Business is published several times a year with feature articles on topics affecting real estate as well as our group’s current listings.  

Property fax: Sent monthly to about 600 business individuals looking for real estate, the E-Property Fax is an innovative marketing tool.  

Broadcast e-mail: E-mails are sent weekly highlighting our properties, rotating between the topics of commercial, industrial, land, and office availabilities.  

Websites: Properties are listed on several high-profile real estate websites, including www.billgladstone.com, www.harrisburgcommercialrealestate.com, www.loopnet.com, www.sior.com, and www.ccimnet.com.  

Postcard mailings: At the owners request, a postcard is designed to generate interest in their property and sent to brokers and neighboring property owners.  

Aerials: Overhead photos showing available land tracts provide a comprehensive view of a property.

Copyright 2005 BillGladsone.com. All Rights Reserved.

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