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Next-Generation Marketing

By James Geedy Personalization. As consumers, we all want it. As businesspeople, we should all use it. “Know your customer” is a basic tenet of marketing, and it’s especially critical in a marketplace where target audiences are continuously bombarded with information...

How About Some Risk in Your Life?

By Bill Gladstone, CCIM, SIOR If you look at any situation over the long (and even the short) term, there is always risk. You cannot alleviate risk; however, in both business and in your personal life you can strive to minimize any impact risk might have. Typically...

Billboards

By Jessica T. Zolotorofe, Esq. For  decades, some Pennsylvanians have loudly opposed billboard advertising, deeming it to be aesthetically displeasing and environmentally unfriendly. Movements led by groups such as the Pennsylvania Resources Council and the Society...